Sport & Fitness

EB Brands makes functional fitness and fitness electronic products to meet the needs of consumers across a broad range of active lifestyles.  EB’s brand portfolio is built to capitalize on fitness trends and appeal to aging consumers interested in low impact activities, such as walking, working professionals with limited time but looking to stay fit, as well as young consumers who are attracted to the passion and intensity in mixed martial arts fitness

  • At Sportline, this one idea has driven our growth over the last twenty years - every day there are opportunities to improve our fitness and overall wellness. That's why, every step of the way, founders Larry Livingston and Don McClelland kept a vision of simple, performance-rich products that provide unsurpassed accuracy but also fit into your daily lifestyle. From our start as a small specialty sport timing brand to our current position as a global leader in fitness monitoring instruments, Sportline has provided you with the tools that help you stay motivated and informed in your personal efforts to join the movement.

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  • With its heritage in Olympic weightlifting, Valeo is the authentic brand for all of your personal fitness and workplace safety needs. Since the introduction of the original Classic Belt in 1988, we continue to develop products of uncompromising quality and value. Valeo has an extensive line of fitness accessories including lifting gloves, stability balls and jump ropes. Valeo industrial products can be found in the best factories across the country and are sold nationwide.

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  • WeGo, a new line of wearable fitness tracking products. Affordable, easy to use and integrated with a user-friendly smartphone app which is backed by MapMyFitness, WeGo allows users to seamlessly track their fitness progress and goals. Two feature products from WeGo, the HYBRID and the CLIP, headline a family of products, which includes two other fitness trackers, as well as a micro-sized passive monitor. WeGo's line includes products for all individuals - no matter fitness level or activity type.

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  • From the world's fastest growing sport and the leader in Mixed Martial Arts, UFC, offers a full range of products engineered for improving strength, coordination and cardiovascular health through functional fitness and MMA inspired training - all constructed with the rugged materials and styling demanded by the hard-core MMA fitness enthusiast. Distributed globally through specialty sporting goods and department stores, and mass merchants.. Powerful packaging bring the energy and passion of this exciting fitness phenomenon to life.

  • P90X gear provides the finest quality fitness tools to those who are committed to positive change in their lives. It is designed with the P90X principles of hard work, discipline and efficiency that helped over five million people reach their fitness goals with the P90X home fitness programs. P90X gear is selected and developed with the serious home user in mind. It's based on proven fitness methodologies (medicine balls, resistance bands, pull-up bars) but adds quality materials and thoughtful design to bring value to the customer. P90X gear considers the full training cycle, including preparation, training AND recovery.

  • Calmia is a lifestyle brand that helps consumers reduce their stress, Improve their wellbeing and enhance their inner beauty using natural, eastern-inspired holistic methods. Combining a unique mix of relaxation clothing, yoga accessories, fragrance products and fitness accessories, with natural skin and body care. Calmia offers the inspiration to make you feel nurtured and rebalanced and lead a less stressed lifestyle.

  • In 2008, EB Brands created the brand in response to UK mass market demand for fitness products - and worked in partnership with Asda, a UK leading supermarket retailer. We currently supply all of Asda's fitness product and have developed the assortment over the years to specifically target the daily Asda consumer.

  • EB Brands developed a range of fitness accessories under license, which is inspired by the world famous dance studios in London. Dance, Music and Rhythm literally pulse through the veins of the Pineapple brand and it promotes health and wellbeing on a daily basis by moving to the beat of dance.

    Debbie Moore OBE, founded the Dance Studio in 1979 and her aim was to make dance accessible to everyone because in her words "To dance is to live". Today the fitness accessory range provides an extension to this Pineapple lifestyle philosophy and allows the consumer to take control of their own fitness & wellbeing with attitude!