EB in 2007 acquired the Valeo brand. Valeo's heritage is in weightlifting and its product line has a full complement of weightlitfting belts and gloves in addition to other fitness products. Valeo also has built a significant business in the industrial supply segment, a new niche for EB. In this segment, Valeo sells gloves, belts and supports to industrial distributors, which in turn sell them to companies whose employees wear gloves to protect their hands and belts to protect them from injury when lifting heavy items.