Press Releases

• May 6, 2009
  EB Brands and M&M'S Expand License Agreement To Travel Accessories
  EB Brands and Masterfoods USA have expanded their license agreement to include travel accessories based on the universally-loved M&M'S brand. The new line-including Jumbo Luggage Tags, Luggage Locks and Luggage Straps-combines... Read More

• April 16, 2009
  Fitness Balls Recalled by EB Brands Due to Fall Hazard; New Assembly Instructions Provided
  The U.S. Consumer Product Safety Commission, in cooperation with EB Brands announced a voluntary recall of Fitness Balls... Read More

• October 23, 2008
  Positioning Itself as Differentiator in Health and Fitness Industry,
  Sportline Launches Stylish TQR Heart Rate Watches
  Sportline, the brand leader in personal health and fitness monitoring, has announced the official launch and availability of the company's latest line of men's and women's heart rate watches known as "TQR" (pronounced tick-er)... Read More

• September 2008
  Continuing to Challenge Conventional Design, Sportline Unveils ShrinQ,
  The World's Smallest Pocket Pedometer
  Sportline, the brand leader in personal fitness monitoring, has once again stretched the limits of conventional design by creating ShrinQ (pronounced "shrink"), a new generation of pedometers that are smaller, thinner and more convenient... Read More

• September 2008
  Sportline Launches Qlip and TraQ -
  New Digital Pedometers that Give Wearers Ability to Monitor Fitness Goals From Head to Toe
  Sportline, the brand leader in personal fitness monitoring, has unveiled two new pedometers that directly challenge the notion that pedometers belong only on the hip... Read More

• July 9, 2008
  Sportline Offers Sneak Peek at New Lines of Men's and Women's "TQR" Analog Heart Rate Watches
  Sportline, the brand leader in personal fitness monitoring, is offering a sneak peek at the company's latest line of men's and women's heart rate watches known as "TQR" (pronounced tick-er)... Read More

• May 13, 2008
  Sportline Unveils the TQR 775 Analog Heart Rate Watch and Challenges Perception That Heart-Rate Monitoring is Just for the Gym
  Sportline, the brand leader in personal fitness monitoring, is introducing the newest and most fashionable member of the company's range of fitness watches - the TQR 775 (pronounced tick-er) men's heart rate watch... Read More

• October 9, 2007
  EB Sport Group Announces Acquisition of Valeo, Inc.
  EB Sport Group, LLC, has announced the acquisition of Valeo, Inc. Under the terms of the agreement, EB Sport Group now owns and manages Valeo's assets, including all intellectual property... Read More

• Spring 2007
  EB Brands™ Teams up with M&M's® Characters in New Licensing Agreement
  EB Brands™ announces a licensing agreement with Masterfoods USA to produce chamois computer screen cleaners featuring the world-famous M&M'S characters. The new product--M&M's Chamois Computer Screen Cleaners--teams the planet's... Read More

• January 28, 2007
  Anticipation is Over! HydraCoach®, Sportline's Revolutionary
  Interactive Water Bottle, Hits Store Shelves Across the Country
  Sportline, the brand leader in personal fitness monitoring, is pleased to announce that the revolutionary HydraCoach® interactive water bottle is now hitting retail stores and available for purchase... Read More

• January 16, 2007
  In Best-Selling Book, The Best Life Diet™, Famed Oprah Trainer and Author, Bob Greene, Endorses Sportline Pedometers
  Sportline, the brand leader in personal fitness monitoring, is pleased to announce that world-famous trainer and fitness expert, Bob Greene, has endorsed the company's pedometers as a key component to improving health... Read More

• August 10, 2006
  Sportline Introduces HydraCoach®, the World's First Interactive Water Bottle
  Sportline, the brand leader in personal fitness monitoring, today unveiled the HydraCoach® -- a revolutionary new water bottle that calculates an individual's daily hydration needs and coaches proper water consumption... Read More

• November 15, 2002
  EB Brands™ Acquires Leading Producer of Fitness Accessories
  EB Brands™ recently acquired Sportline, the leading producer of pedometers and stopwatches in the sporting goods market for an undisclosed amount. EB Brands™ is a leading producer of accessory and gift products... Read More