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Press Release:In Best-Selling Book, The Best Life Diet™, Famed Oprah Trainer and Author, Bob Greene, Endorses Sportline PedometersWith Largest Diet Book Launch in Publishing History, Expert Fitness Trainer and Fitness Monitoring Leader Team Up for Exclusive Partnership YONKERS, NY - January 16, 2007 – Sportline, the brand leader in personal fitness monitoring, is pleased to announce that world-famous trainer and fitness expert, Bob Greene, has endorsed the company's pedometers as a key component to improving health in his new best-selling book, The Best Life Diet™. Best known for helping Oprah Winfrey achieve her dramatic weight loss, Greene has created The Best Life Diet in order to help individuals understand and better address the issue of living a healthy lifestyle and losing weight. The book, which was released in late December, is currently third on the New York Times Best-Seller List. With the endorsement, Sportline has been approved to carry the "Best Life Approved" seal of approval, which helps consumers identify the products selected by Greene that meet his criteria to provide healthy and convenient choices for consumers. In his book, Greene introduces The Best Life Activity Scale, which is composed of six different levels of physical activity. Each level includes an aerobic component and a steps-per-day component that allows participants to calculate how much they are moving. To determine steps per day, participants of The Best Life Diet are encouraged to utilize a clip-on pedometer that can be worn all day in order to keep track of steps taken while doing normal daily activities, as well as any steps taken while doing formal exercise such as brisk walking or jogging. "Whether a person is walking, running, jogging or simply doing activities around the house, our pedometers have been created to help motivate individuals to remain active and always track their progress," said Brian Anderson, president of Sportline. "It's a message we've been promoting for years so to be recognized in The Best Life and have a renowned expert like Bob Greene endorse our pedometers is something we are definitely proud of." By visiting www.sportline.com, as well as a number of sporting goods stores around the country, individuals are able to select a variety of Sportline pedometers that help accomplish anything from simply keeping track of steps taken to pedometers that keep track of steps, total distance and calories burned. Divided into three phases, The Best Life Diet gives individuals the tools they need to change their lives. In each phase, participants are asked to re-examine the decisions they make on a daily basis and gradually alter their habits to achieve lasting results. The book also includes easy-to-follow meal plans that make it simple to meet individual daily energy and nutrient requirements, whether a person is on the run and breakfast means a quick smoothie or they have time to shop for fresh produce and make something special. ABOUT SPORTLINE, INC: A wholly-owned subsidiary of EB Brands™ in Yonkers, NY, Sportline is the performance brand leader in Personal Fitness Monitors (PFMs) and accessories. Sportline® products are designed to instill motivation, increase safety and bring greater enjoyment to all levels of fitness enthusiasts. The company offers the most comprehensive assortment of multi-functional pedometers, many featuring a patented Advanced Pendulum Design (APD) technology for unmatched accuracy. Sportline is the technology leader in strapless heart rate monitors and the brand behind the revolutionary HydraCoach Intelligent Water Bottle. Sportline also delivers a complete range of fitness walking accessories designed for storage, safety and portable music needs. ABOUT BOB GREENE: Bob Greene is an exercise physiologist and certified personal trainer specializing in fitness, metabolism, and weight loss. He has been a guest on The Oprah Winfrey Show. He is also a contributing writer and editor for O, The Oprah Magazine, and writes on health and fitness for Oprah.com. Greene is the bestselling author of Get With the Program!, The Get With the Program! Guide to Good Eating, The Get With the Program! Daily Journal, and The Get With the Program! Guide to Fast Food and Family Restaurants.
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