Press Release:
Sportline Introduces HydraCoach®, the World's First Interactive Water Bottle
The HydraCoach calculates personal hydration needs, tracks
every sip taken, monitors daily progress and motivates individuals
to achieve and maintain proper hydration
SALT LAKE CITY (Outdoor Retailer Show) – August 10, 2006
– Sportline, the brand leader in personal fitness monitoring,
today unveiled the HydraCoach® -- a revolutionary new water
bottle that calculates an individual's daily hydration needs
and coaches proper water consumption to ensure optimal hydration.
This is the first product developed that actually helps people
adhere to the expert's recommendations for drinking the
right amount of water on a daily basis.
Known as the world's first interactive water bottle, the
HydraCoach may appear similar to other water bottles, but there
is one noticeable difference – the HydraCoach Hydration
Monitor. This patented technology enables users to program in
their personal hydration needs, track their daily water consumption
sip by sip, and be coached throughout the day to achieve optimal
hydration.
The HydraCoach water bottle is the first collaborative effort
between Sportline, Inc. and HydraCoach, Inc. HydraCoach was created
from the personal hydration needs of Craig and Kelly Perkins,
both lifelong avid outdoor enthusiasts. In 1996 the two were attempting
to hike to the top of Half Dome in Yosemite, amazingly just 10
months after Kelly had undergone a heart transplant. During their
descent Kelly became severely dehydrated, turning a triumphant
comeback adventure into a nightmare epic, and putting Kelly back
in the hospital.
Proper hydration is critical to the health and well being of all
people, regardless of age, gender or fitness level. However, most
individuals find it difficult to simply remember to drink fluids
on a regular basis, especially during exercise, let alone calculate
and track their daily intake.
"With the launch of the world's first 'intelligent'
water bottle, we intend to revolutionize the water bottle and
hydration industry," said Brian Anderson, president of Sportline.
"The benefits of proper hydration are sought after by athletes,
fitness and outdoor enthusiasts, people trying to lose weight,
the elderly, individuals on medication and everyone who is generally
health conscious. This patented technology is meaningful to a
vast number of consumers and translates to an enormous market."
Product Capabilities:
• Calculates an individual's personal hydration
needs
• Tracks an individual's fluid consumption
throughout the day
• Paces an individual to ensure his/her hydration
goals are met
• Monitors and Motivates an individual to stay
properly hydrated
Pricing
& Availability:
• The HydraCoach water bottle will be available to consumers
this December for $29.99 at a variety of Sporting Goods, Outdoor
and Specialty retailers.
ABOUT
SPORTLINE, INC:
A wholly-owned subsidiary of EB Brands™ in Yonkers, NY, Sportline
is the performance brand leader in Personal Fitness Monitors (PFMs)
and accessories. Sportline products are designed to instill motivation,
increase safety and bring greater enjoyment to all levels of fitness
enthusiasts. The company offers the most comprehensive assortment
of multi-functional pedometers, many featuring a patented Advanced
Pendulum Design (APD) technology for unmatched accuracy. Sportline
is the technology leader in strapless heart rate monitors and
the brand behind the revolutionary BioTrainer Weight-loss System.
Sportline also delivers a complete range of fitness walking accessories
designed for storage, safety and portable music needs.
ABOUT HYDRACOACH, INC.:
HydraCoach, Inc. is a design and product development company with
sales and marketing capabilities. It researches, develops, outsources,
markets and distributes portable, interactive, non-invasive hydration
monitoring tools for active and health conscious individuals.
The Company's HydraCoach ® product line, based upon
broadly patented technology, provides real-time feedback on the
cumulative volume and rate of fluid intake, allowing individuals
to easily attain fluid consumption goals. This "smart drinking
system" will take hydration packs, and ordinary sports bottles
and drinking containers to a new level with an evolutionary leap
forward in functionality.
ABOUT CRAIG AND KELLY PERKINS
HydraCoach was founded by world-class climbers, Craig and Kelly
Perkins, who conceived the idea out of personal necessity.
In September, 1996, Craig and Kelly were making their way down
Half Dome in Yosemite after reaching its summit. This was Kelly's
first serious hike following a heart transplant operation only
ten months earlier. Using a concealed hydration backpack, Kelly
was unable to gauge her rate of fluid intake during the climb.
Disastrously, she ran out of water four miles from the nearest
stream. Severe dehydration put Kelly back in the hospital where
she fortunately made a full recovery.
"That was a bitter-sweet day in our lives because it not
only marked the beginning of a renewed, active lifestyle for us,
but it also marked the first time we fully understood how important
proper hydration really is," said Craig Perkins. "From
that experience alone, Kelly and I realized that fluids need to
be more than just available and accessible. They also need to
be monitored and measured. It is this quantifiable data that is
the heart and motivation behind HydraCoach."
A movie is currently being produced about the life and achievements
of Kelly Perkins. Sponsored by Johnson & Johnson, the film
is expected to air on cable network TNT sometime in 2007.
Contact:
Dan Kinsbourne
Sportline
443-310-5527
dan.kinsbourne@sportline.com
Paul Gadd
The Summit Group
801-595-1155
pgadd@summitslc.com
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Bally