Press Release:

Sportline Launches Qlip and TraQ -
New Digital Pedometers that Give Wearers Ability to Monitor Fitness Goals From Head to Toe

New Pedometers No Longer Tied to the Hip with Ability to Be
Worn in Multiple Locations on the Body and Function at Multiple Orientations

Yonkers, NY - September 2008 - Sportline, the brand leader in personal fitness monitoring, has unveiled two new pedometers that directly challenge the notion that pedometers belong only on the hip.

Meet Qlip (pronounced "clip") and TraQ (pronounced "track"), two digital pedometers that provide a fresh way for wearers to track and monitor their fitness progress.

Designed with fitness enthusiasts in mind, Qlip and TraQ accurately track fitness goals in multiple orientations and in a variety of locations on the body, such as fastened to an arm or waistband, clipped vertically to a hat, or tightly secured in a pocket or purse.

By creating Qlip and TraQ, Sportline is seeking to break the mold and stereotypes associated with traditional hip-worn pedometers. The result is two sleekly designed pedometers that offer a unique and affordable solution to individuals looking to access real-time feedback while pursuing fitness goals.

"For people who exercise regularly, using tools to monitor their fitness progress is very important -- they just don't want to be limited or inconvenienced by those tools," said Dan Kinsbourne, vice president of marketing for Sportline. "With TraQ and Qlip, we're expanding pedometer versatility to meet the evolving needs of active consumers."

The ability for Qlip and TraQ to function from multiple positions is made possible by Sportline's Infiniti Motion Sensor technology. This unique pedometer technology is exclusive to Sportline products and utilizes a customized motion-sensing accelerometer to measure body movement from multiple orientations.

Like other pedometers, Qlip and TraQ will track steps taken, distance traveled, calories burned and total time in activity. TraQ also features a seven-day total workout memory recall, which allows wearers to monitor and track their exercise progress week to week.

Now available at Sportline.com, as well as at a variety of sporting good stores throughout the country, Qlip retails for $34.99 and TraQ retails for $39.99.

QLIP PEDOMETER PRODUCT CAPABILITIES

• Clips or stores in multiple locations on the body
• Tracks steps and distance
• Calculates calories burned
• Monitors speed
• Monitors total time in activity
• Functions in both English and metric standards
• Powered by the Infiniti Motion Sensor

TRAQ PEDOMETER PRODUCT CAPABILITIES

• Clips or stores in multiple locations on the body
• 7-day total workout memory recall
• Set and track personal daily and weekly goals
• Tracks steps and distance
• Calculates calories burned
• Monitors speed
• Monitors total time in activity
• Stopwatch and pacer
• Real-time clock and alarm
• Functions in both English and metric standards
• Powered by the Infiniti Motion Sensor

TRAQ AND QLIP PEDOMETER PRICING & AVAILABILITY
TraQ and Qlip are now available for purchase from sportline.com and from a variety of sporting good stores throughout the country. Qlip retails for $34.99 and TraQ retails for $39.99.

About Sportline, Inc:
Sportline is the performance brand leader in Personal Fitness Monitors (PFMs) and accessories. Sportline products are designed to instill motivation, increase safety and bring greater enjoyment to all levels of fitness enthusiasts. The company offers a comprehensive assortment of multi-functional pedometers, many featuring the patented Advanced Pendulum Design (APD) technology for unmatched accuracy. Sportline is the technology leader in One-Touch Heart Rate Watches and the brand behind the revolutionary 960 Pedometer-Heart Rate Watch and the HydraCoach Intelligent Water Bottle. Sportline also delivers a complete range of fitness walking accessories designed for storage, safety and portable music needs.